Espresso Vivace Roasteria
David Schomer’s Blog | Cutting-edge espresso technique and equipment review

Archive for " Jun 2009 "

Artisan Business-customer service theory

Jun 18 2009
Filed In: General

Dear Reader,
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Customer service does not occur in a vacuum.  It is a dynamic. living thing where the customer, over time, is as important as the employee in enhancing, or destroying, fine attentive service.
Let me give an example. In 1989 Vivace opened a cart in the financial district of downtown Seattle at 5th and Union.  I [...]

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Espresso Equipment-bottomless porta-filter

Jun 16 2009
Filed In: General

Dear Reader,
I think it was in 1991 that John Blackwelll showed me a bottomless porta-filter to play with. (John is a LaMarzocco engineer and has been a key figure in my ability to advance espresso coffee.  I will never forget coming in in ‘94 all excited because I had figured out how to measure the [...]

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Equipment Review Compak K-10 WBC grinder

Jun 09 2009
Filed In: General

Daer Reader,
The espresso machine has been largely perfected with the advent of the Synesso Cyncra and the LaMarzocco GB-5.  (Among many excellent new designs.) The fragrance of a Northern Italian roast can now be enjoyed as a flavor/aroma experience with great fidelity-at least for a few shots. What is now missing is a grinder capable [...]

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Welcome

Jun 02 2009
Filed In: General

Dear Reader,Â
Welcome and thank you for taking a look at my blog.
My reasons for starting this are to be able to share espresso techniques and equipment reviews with you, unedited. As always I remain true to the coffee and will share with you well tested techniques, glowing accounts of superior machines and grinders if they [...]

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David Schomer

Dear Reader,

Welcome and thank you for taking a look at my blog.

My reasons for starting this are to be able to share espresso techniques and equipment reviews with you, unedited. As always I remain true to the coffee and will share with you well tested techniques, glowing accounts of superior machines and grinders if they earn it, and scathing reviews of sub-standard equipment with unflinching honesty.

After twenty- one years in business I have also been amazed by the tenacity and stability of Vivace as a gourmet espresso company. It seems like the longer that you remain true to the coffee the more that you capture the imaginations and hearts of your customers . I found out last year, when my flagship store was seized under eminent domain, that this is worth more than traditional capitol when it comes to surviving as a business. Under the "Artisan Business" banner I will examine the pure pursuit of quality coffee as it relates to sustainability, personal satisfaction, and as a competitive strategy.

In the mix I may add barista profiles and an occasional thought on urban cycling theory and practice.

Thank you,

- David S.

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