Espresso Vivace Roasteria
David Schomer’s Blog | Cutting-edge espresso technique and equipment review

Archive for " Aug 2009 "

Artisan Business-synergies

Dear Reader,
Sorry for slow posts lately, I am on vacation in Montana with my sons Taylor, and Andre.  When I return to Seattle I will research the new machine, Slayer, and post a review.  Hwoever, while casting hoppers into the Montana rivers I often ponder the beautiful synergies that develop around a business if passion, [...]

Artisan Business-Service Memo

Dear Readers,
This is one of my favorite pieces to try to describe what we do as espresso pros….it started out as an in-house Quality Control (QC) memo but I hope you find it useful.
David
Professional Barista-
Mission, Style and Artistry
10.1.04
The espresso pro is so many things at once, a host, an artist in a highly technical culinary [...]

David Schomer

Dear Reader,

Welcome and thank you for taking a look at my blog.

My reasons for starting this are to be able to share espresso techniques and equipment reviews with you, unedited. As always I remain true to the coffee and will share with you well tested techniques, glowing accounts of superior machines and grinders if they earn it, and scathing reviews of sub-standard equipment with unflinching honesty.

After twenty- one years in business I have also been amazed by the tenacity and stability of Vivace as a gourmet espresso company. It seems like the longer that you remain true to the coffee the more that you capture the imaginations and hearts of your customers . I found out last year, when my flagship store was seized under eminent domain, that this is worth more than traditional capitol when it comes to surviving as a business. Under the "Artisan Business" banner I will examine the pure pursuit of quality coffee as it relates to sustainability, personal satisfaction, and as a competitive strategy.

In the mix I may add barista profiles and an occasional thought on urban cycling theory and practice.

Thank you,

- David S.

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